Read Persuasion: Reception and Responsibility, COMM 320 - Charles U. Larson | ePub Online

Read Persuasion: Reception and Responsibility, COMM 320 - Charles U. Larson | ePub

This textbook attempts to examine media messages as persuasion and apply a science to the craft of persuasive communication which seems mostly made up. The author uses the idea of a central and peripheral processing center of the brain (similar to a ventral/dorsal stream) to determine how persuasive messages are perceived; unfortunately, the persuasion of that idea itself fails to succeed. Instead, Larson uses a lot of new-media jargon he hopes to make happen (such as the abbreviation SNM

Title : Persuasion: Reception and Responsibility, COMM 320
Author : Charles U. Larson
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 03, 2021

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