Download Global Marketing: Contemporary Theory, Practice, and Cases - Ilan Alon | PDF Online

Download Global Marketing: Contemporary Theory, Practice, and Cases - Ilan Alon | PDF

Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp.International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide

Title : Global Marketing: Contemporary Theory, Practice, and Cases
Author : Ilan Alon
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 03, 2021

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